A performance partner for people who don't have fixed routines and aren't going to get them.
Not for biohackers. Not for 6 days a week. Built for long-term results.
The problem
Long hours, highly-processed takeout, constant travel, no real recovery. It adds up. And the first thing to suffer is the one thing you can't afford to compromise: your thinking.
of founders experience high stress on a regular basis
report sleeping less since starting their company
report exercising less since starting their company
Losing even a few hours of sleep impairs attention, reasoning, decision making, and memory.
Regular exercise enhances memory, attention, and executive function. Sleep deprivation impairs decision-making and emotional regulation. Poor nutrition elevates inflammation and disrupts cognitive performance.
The link between physical health and cognitive performance is undeniable, and largely ignored by entrepreneurs.
"If this pace continues for 5–10 more years,
what will happen to me?"
The solution
We'll make you a better decision-maker with three building blocks, designed around your actual life.
Together we build a training plan around your calendar, including a plan B for travel weeks and late-night sprints. No all-or-nothing.
Macro needs, practical meal prep, and smart hacks that reduce food decisions. Not eliminate everything you enjoy.
Wind-down routines, breathing under stress, meal timing. You don't need 10-hour nights. You need the basics, consistently.
From VC to founder health coach
I've worked with hundreds of startup founders over 7+ years in VC and spent 3 years inside startups myself. I've seen the pressure up close, and the difference lifestyle changes can make.
I became a personal trainer specialized in burnout and stress, combining my startup background with health coaching. We don't talk about this enough in our industry. I'm here to change that.
Prioritizing your health makes you a better decision-maker, partner, and a better version of yourself.
Honest about who this is for
FAQ
No. We build your training around what you have: a gym, a hotel room, or 20 minutes before a meeting. The plan fits your reality, not an ideal scenario.
That's exactly what we plan for. Every client gets a Travel Survival Plan: a scaled-down system that keeps the fundamentals intact without adding stress.
The minimum effective dose is 2–4 training sessions per week. Check-ins are async and take minutes, not hours. No daily journaling, no long calls, no complex logging.
Both. You get a structured training program AND holistic performance coaching: nutrition, sleep, stress, and the mental side of building. A complete system, not just workouts.
We track a few key metrics: energy score, sleep quality, training consistency, and a simple body composition check monthly. No daily weigh-ins. Progress without pressure.
Yes, 100% remote. Weekly async check-ins and one monthly video call. Amsterdam, Lisbon, or a hotel in Singapore. It works the same way.
Ready when you are
15 minutes. We check fit and discuss your situation. No commitment.